Fresh take on beer advertising

Snapped this poster on the wall of a pub in Hobart yesterday.

It's for Moo Brew the craft brewery owned by David Walsh the man behind MONA.

With most beers going out of their way to be knock about and blokey it's refreshing to see a beer brand set itself apart.

Headline of the week. Possibly the year.

For overseas readers this explanation might help.

Title: Fresh take on beer advertising
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