Turning wine into beer

Absolutely love this idea from New Zealand to get beer drinkers to resist the desire to buy wine and buy DB Export beer instead.

If your eyes are anything like mine I suggest you click the label below to enlarge it.

It's a pretty good read don't you think?

Bottles we put on display in liquor outlets and anyone who took a bottle to the cash register was rewarded with $5 off the price of a dozen DBs.

The campaign bumped up sales by 350% in just a week.

Cheers to that!

And cheers to the crew from Colenso BBDO who were behind the idea.

Title: Turning wine into beer
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