Labels

Sunday, November 11, 2012

The things clients say

Clients. Jim Coudal put it best when he said he wanted to start an agency without clients.

If only it was that simple!

Much as they've driven me mad over the years I've had great relationships with many of my clients.

Hell my wife is a client.

Not my client obviously but a client none the less.

Now if there's one thing that drives us creative types crazy it's inane client comments.

Luckily these are generally delivered by agency suits. So they're the ones who bear the brunt of our scorn.

A group of creative people in Ireland decided to put their pent up client frustrations to good use by using inane feedback to create posters to raise money for the Temple Street Children's Hospital.

I've featured only four of the posters here but there are loads more.

To see them click here.


Thursday, November 8, 2012

Content worth sharing

Unruly has just released a white paper looking at the automotive market and social video.

One of the key statistics in the paper is the disparity between auto makers when it comes to the production of quality content that's worth sharing.

And when it comes to online video everyone knows that sharing is the name of the game.

Unsurprisingly Volkswagen came out on top by a significant margin.

I think pretty much everyone I know has seen the VW Darth Vader spot but I have to say I was shocked to see VW accounts for a quarter of all automotive video shares.

What really took me by surprise though is that Ford produce almost four times as much online video as VW and yet they don't even make an appearance in the chart above.

Which I guess proves what I have always believed - that quality beats quantity.

Wednesday, November 7, 2012

High water mark for NY

With all the hoopla over Obama and the election the ongoing effects of Hurricane Sandy seem to have dropped off the radar a little.

But let me tell you folks there are still tonnes of people in and around the New York in distress.

If you'd like to help why not buy one of these very clever t-shirts by artist Sebastian Errazuriz.

A guaranteed 100% of profit goes to Hurricane Sandy relief programs.

The power of Twitter

Tuesday, November 6, 2012

Melbourne Cup advertising

My friends overseas find it hard to believe we get a public holiday for a horse race in Melbourne.

But we do. So there!

Anyway I was flicking through my morning paper yesterday hoping to come across a topical ad or two.

Sadly this was the only one I saw.

It's a full page colour ad for Carsguide. An online car sales website.

No idea what the point of this ad is. I really don't

Piss weak pun. Dozens of little coloured horses.

A complete waste of money.