Cool - Are you serious?

I have to admit I was surprised when the headline "Aston Martin is UK's coolest brand" appeared in my RSS feed.

Of course Aston Martin is cool.

James Bond saw to that when he made them cool about 45 years ago.

But in 2011?

Come on!

I reckon that if you took the badge off the bonnet and put an Aston in an expensive car line up 9 out of 10 people would fail to recognise it.

In fact the story in my RSS feed used a pic of the famous 60's James Bond Aston. Not a new one.

So how come it's been chosen as the coolest UK brand?

According to Stephen Cheliotis, chairman of the CoolBrands Expert Council;

"Cool is subjective and personal. But being identified as a Cool Brand by the British public and a panel of influential opinion formers implies it is a brand that most Brits wish to own."

Now I don't know about you but I reckon the Aston most Brits want to own isn't the current model. Cool as it may be.

I firmly believe the car they covet (and I do too) is the 1964 DB5 as featured in the Bond film Goldfinger.

Hypnotic thinking

Have no idea who did this very clever little ad for logistics company Allied Pickfords.

Yet I could stare at it for ages.

Not sure if it's a truly campaignable idea.

But it sure is lovely don't you think?

Twitter stats

I think those stats speak for themselves.

So why oh why do so many ad agency suits baulk at the idea of presenting ideas using twitter?

"It's just not mainstream" is the standard response.

Well maybe it's not. And maybe that's a good thing.

Call me naive but surely those numbers must count for something?

Ad man or mad man?

Way too many clients love blokes like this.

Don't know why.

They just do.

Idiots!

Pic via

The product sucks

My wife (and kids for that matter) have been on at me to get a dog for as long as I can remember.

After all those years of nagging I suspect I may be coming around.

Maybe.

How else can I explain how much I love this ad?

Although it is a wonderful product demonstration.