Get Kate Moss on your phone

Her face is instantly recognisable and she's been associated with countless luxury brands.

Now Kate Moss has teamed up with UK mobile phone seller Carphone Warehouse to create a phone accessory range.

I have no idea what sort of things Kate will be designing or creating but when quizzed by the UK press she said she'd be treating the collaboration much like her other brand collaborations.

The phone accessory market in the UK was worth around $300 million last year. Which is definitely not to be sniffed at.

Long before there was Draper

This doco about the original high flying men and women of Madison Avenue looks pretty damn good.

It screened on US television this weekend.

I'd never encourage you to do anything illegal but I'm pretty sure someone in America will be kind enough to share it with the rest of us one day soon. 

Coke + Cats = Fun Times

In a time when so many marketers are focussed on ROI it's nice to know the world's greatest marketer just does what they've always done - appeal to anyone with a mouth.

And I'd hazard a guess that pretty much everyone will get a smile out of Coke's combination of cats, gifs and Coca Cola.

Magical. 

How to kill creativity

I've always said that having ideas is easy. Getting them to actually happen is where the real skill lies.

If you'd like to stop ideas and creativity being put to the sword in your workplace put aside a few minutes to watch this great talk by Dave Birss.

If you enjoy the talk ( and believe me you will) I can heartily recommend Dave's book - A user guide to the creative mind. 

Two ways of looking

The teeny weeny black wasp in that picture reminds me of a conversation I had with a producer today about banner ads.

I've ranted many times on BrandDNA about banners so if you're fed up with me doing it please scroll to the post below.

Anyway the producer was proudly showing me the results of the campaign to which I commented that the results were two thirds of bugger all.

No they're not she said. They're 0.06% which is more than triple the average campaign.

I guess it depends how you frame the numbers.

Three times as effective as the average sounds great.

Six people in a thousand sounds pretty damn terrible.

Which kinda makes me wonder how many award winning campaigns were given awards because the people who wrote the case study knew how to spin the numbers.